🌐 Module 1: Introduction to Digital Marketing (Week 1–2)

• Digital Marketing Ecosystem Overview

• Digital Marketing’s Role in IT Consultancy

• Traditional vs. Digital Media: A Comparative View

• Core Channels:

  • SEO (Search Engine Optimization)

  • SEM (Search Engine Marketing)

  • Social Media Marketing

  • Email Marketing

  • Content Marketing

📱 Module 2: Social Media Marketing (Week 3–6)

• Platform Deep Dive: Facebook, Instagram, LinkedIn, X (Twitter), YouTube

• Creating & Scheduling Content for Engagement

• Running Paid Ads: Facebook Ads, LinkedIn Ads

• Audience Targeting & Retargeting Strategies

• Community Management & Engagement Best Practices

🔍 Module 3: Search Engine Optimization (SEO) (Week 7–10)

• On-Page & Off-Page SEO Techniques

• Keyword Research Using:

  • Google Keyword Planner

  • SEMrush

  • Ahrefs

• Technical SEO: Sitemaps, Mobile Optimization, Site Speed

• Effective Link Building Strategies

• Conducting SEO Audits & Reporting

💰 Module 4: Google Ads & Search Engine Marketing (SEM) (Week 11–14)

• Introduction to Google Ads:

  • Search Campaigns

  • Display Ads

  • YouTube Video Ads

• Budgets, Bidding Strategies & Ad Copywriting

• A/B Testing & Performance Optimization

• Key Metrics: CTR, CPC, Quality Score, Conversions

• Analyzing Reports for Continuous Improvement

✍️ Module 5: Content Marketing & Copywriting (Week 15–18)

• Crafting High-Impact Content for Web & Social Media

• Blog Strategy, Visual Design (with Canva), & Brand Identity

• Video Content Planning & Basics of Production

• Writing Compelling Copy for Web, Ads, and Social

• Content Calendar Management Tools: Trello, Notion

📧 Module 6: Email Marketing & Automation (Week 19–22)

• Top Email Tools: Mailchimp, Sendinblue, Zoho Campaigns

• Building & Segmenting Mailing Lists

• Designing Email Templates and Campaign Structures

• Automation Tools: Drip Campaigns & Auto-Responders

• Performance Analysis: Open Rates, CTR, Conversions

📊 Module 7: Analytics & Digital Strategy (Week 23–24)

• Google Analytics Basics & GA4 Integration

• Analyzing Social Media & Ad Campaign Performance

• UTM Parameters & Conversion Funnels

• Building a Digital Strategy for IT Services/Products

• Key Metrics: KPIs, ROAS, ROI

🏁 Module 8: Capstone Project & Final Assessment (Week 25–26)

• Plan & Execute a Full-Funnel Campaign:

  • SEO Strategy

  • Paid Campaign Setup

  • Email Workflow

• Prepare & Present Analytics Report

• Final Written Exam + Practical Project Evaluation

• Wrap-Up, Feedback & Certification Ceremony